At Black Box Productions, creativity and strategy come together to deliver impactful campaigns. Guided by the expertise of Josh Usheroff, the team seamlessly blends production and video strategy to turn ideas into award-winning results.
Josh Usheroff, a producer, director, and cinematographer based in Montreal, brings a passion for quality content and a wealth of experience to every project. With a focus on commercial production, he specializes in crafting branded content, corporate videos, and television commercials for leading global brands. His innovative approach has earned the trust of major clients, solidifying his reputation as a powerhouse in the industry.
Bringing years of filmmaking expertise to his commercial projects, he draws on a diverse creative background that includes producing award-winning feature films showcased at international festivals, directing globally screened short films, and shooting high-profile music videos.
Producer
Working with global brands like IBM, Air Canada, and Amazon, Josh’s focus goes beyond producing visually stunning campaigns. His approach ensures that every project is aligned with the client's strategic goals. Each engagement starts with a deep dive into the client’s objectives, audience, and messaging, laying the foundation for content that delivers results.
From concept to delivery, Josh ensures no detail is overlooked—managing timelines, budgets, and creative direction with precision. This intentional approach achieves a balance between artistry and strategy, producing work that not only captivates but also drives tangible outcomes.
In his role as a producer, Josh often serves as the primary liaison between clients and the production team, ensuring that communication is clear, objectives are understood, and expectations are exceeded. Josh handles everything from facilitating client communication and status updates, to developing production scope and creative approach, ultimately aligning production deliverables with established objectives. His customer-focused service ensures a seamless and positive experience for clients, reinforcing trust and building long-term partnerships.
Josh’s expertise extends to building and leading highly skilled teams. With an extensive network of experienced professional crew and specialists across Canada, Josh assembles the creatives and technicians required for the unique success of each production. From cinematographers and sound technicians to makeup artists, art directors, special effects experts, and post-production editors, he ensures that the right talent is brought on board at every stage. His involvement in pre-production, production, and post-production guarantees that every aspect is handled with a certain degree of expertise and quality.
From overseeing sourcing the perfect location, to managing intricate schedules, permits, and technical setups, he ensures all aspects of production are meticulously planned. His emphasis on systems and processes eliminates surprises and allows for a seamless day on set, no matter how complex the logistics. By maintaining clear communication with both clients and teams, Josh creates a framework where creative ideas flourish.
Josh’s versatility as a cinematographer is one of his defining strengths, setting him apart in an industry where many are known for sticking to a signature style. Instead, Josh adapts his approach to align with the unique vision of each project, ensuring that the visuals enhance the story and meet the production’s goals. Whether working on a high-concept commercial or an intimate brand narrative, he draws on his deep understanding of composition, lighting, and camera movement to create dynamic, immersive visuals. Josh’s eye for detail, technical understanding and close to 20 years experience behind the camera, allow him to work quickly on set to achieve stunning visuals.
Whether leading a large crew or operating with a nimble team, he brings a calm focus and technical expertise to every set, elevating the production’s visual quality without losing sight of its overall objectives.
Josh’s adaptability allows him to transition between genres and styles, making him a trusted partner for brands and directors seeking a cinematographer who can execute a diverse range of creative visions.
Josh’s work as a video strategist bridges the gap between creativity and measurable success, making him a rare blend of storyteller and marketer. He approaches campaigns with a dual perspective: ensuring a well crafted video, while also focusing on how the content performs in the real world.
Josh's role as a video strategist elevates Black Box Productions' relationship with clients from a video production service provider to a collaborative trusted advisor. In these engagements, clients treat Black Box like an agency, responsible for the strategic and creative approach. While many clients come to Black Box with a clear vision and concept, others rely on Josh’s video marketing expertise to guide the initiative and develop a strategic framework that ensures creative treatments align with client needs.
What sets Josh apart is his ability to integrate storytelling with marketing strategy. This marketer’s mindset, combined with a filmmaker’s skillset, makes him an invaluable partner for brands looking to create impactful campaigns that connect with their audiences.
To learn more about Josh’s approach to video marketing strategy and how it can help your brand, read our Ultimate Guide to Video Marketing Strategy.
Recognitions and Achievements
Josh Usheroff’s dedication in producing exceptional content has earned both him and Black Box Productions widespread recognition in the industry. These achievements reflect his ability to balance creativity, technical expertise, and strategic execution to deliver award-winning campaigns that resonate with audiences and clients alike.
His work has garnered numerous accolades, including:
Josh Usheroff’s expertise as a producer, cinematographer, and video strategist drives the success of Black Box Productions, delivering campaigns that consistently earn industry recognition for their creativity and execution. Whether managing tight timelines, navigating complex logistics, or aligning creative outputs with client goals, he ensures every project leaves a lasting impact. With this, Josh has become a trusted partner for global brands seeking to tell compelling stories—setting new standards in video marketing across Canada and beyond.
